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We see our clients as partners on the journey to delivering communications and marketing activities that drive business value for you. 


Lizelle McDermott

Managing Director




Years working in communications: 

17+ years


Lizelle McDermott is a journalist by trade but has over 17 years of ICT marketing communications experience having worked with both local and global communications agencies. In addition to that, she has in-depth ICT research experience and has worked across various verticals including healthcare, public sector, energy, and FMCG. Her core speciality lies in taking complex technologies and simplifying them to communicate them to a broader market – both B2B and B2C. She has been actively involved in social media, both personally and in a professional context. She has managed a number of events, including launching the UK-based event IP EXPO in South Africa.


Client experience: 

Microsoft, Samsung, Avanade, Canadian Solar, Fernridge Consulting, Cisco, Neotel, Intel, CA Southern Africa, Nokia Siemens Networks, Internet Solutions, Huge Telecom, Huge Group (incl. Investor Relations), Blue Label Telecoms (incl. Investor Relations), Business Connexion, StorTech, MSi, Eyeballs Mobile, Philips Lighting, GS Telecom, KFC, Ampath, Itec, Merchants, 3fifteen, Hitachi Data Systems, Mobile Web Africa, First National Bank (FNB), ASUS, Fondi, IITPSA, Logikal, Nokia Africa and the Middle East, International Data Corporation (IDC), Aggreko Africa, Middle East and Asia, and MyWorld of Tomorrow.


She has experience across a number of other multinational and local brands, including Cisco, CA Southern Africa, Samsung Mobile, Neotel, Business Connexion, Internet Solutions, First National Bank (FNB), ASUS, Nokia Siemens Networks, International Data Corporation and MyWorld of Tomorrow.


Her passion for technology is evident in the way in which she approaches her clients’ businesses and the creative concepts for “out-of-the-box” public relations activities. She also has a passion for emerging technologies, particularly in mobile and has a particular soft spot for the African developer community – our local pioneers in driving innovation.


Follow Lizelle on Twitter (@LizelleMcD)



Irene von Buddenbrock

Account Director

Years working in communication

10+ years


Irene von Buddenbrock is an account manager at McD Squared who has been working in the PR industry for 10 years. She holds experience in B2B, B2C and ICT PR, event management and new business development. She works across various clients, writing content, managing media relations, social media and graphic designs. She is an artist with a passion for traditional and integrated Public Relations (PR) and is driven by both clients' and end users' needs and satisfaction. Her aim is to enable her clients to be able to change the way they do business, challenge the status quo, and make sure they are keeping up with trends that align with their business goals.


Client experience:

Profmed, LottoStar, USN, IntegriSure, Thusanani, TomTom, Logitech, AOC, and MMD, Philips, Vodacom, Vodafone, Autodesk, Sterkinekor, Entelect, Fondi, Business Connexion (BCX), International Data Corporation (IDC), Fujifilm, Michelin, Software AG, The Innovator Trust, Innovation Group, Acer, IBM, Nokia Africa and Middle East, Logikal, IITPSA, Aggreko Africa, Middle East and Asia.


Irene has extensive experience in consumer technology, enterprise, social media management, and media relations. Her client experience includes both local and international brands, passionate about everything and anything in technology.


She is an enthusiastic individual that believes in the highest form of professionalism, building relationships always eager and looking for new ways of conducting business and opportunities for clients, and most importantly that PR is not just a career but a lifestyle.


Follow Irene on Twitter (@IreneZondi)



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Our objective is to provide our clients with an integrated approach to all their communications needs by projecting one voice across multiple channels while growing their brand. Each client receives hands-on attention and we treat each brand with the respect we would our own.

Services include:

  • Marketing strategy development incorporating above-the-line, through-the-line and below-the-line to ensure an integrated approach across all potential touchpoints, including events

  • Communications services including strategy development, public relations, crisis communications, media relations and spokesperson training

  • Social media communications including strategy development, spokesperson training, and community management

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