McD Squared is a niche public relations and social media communications agency, specialising in IT & telecommunications. Covering Africa and the Middle East, the firm partners with other specialist agencies throughout the region to provide clients with strategic communications to help position them as leaders.

The future of better business.

With sombre news dominating the headlines in South Africa and across the globe, it is easy to retract into the shadows, watching and waiting.  

Life's battles don't always go to the stronger or faster man. But sooner or later the one who wins is the one who thinks he can.  

All the pics from the Channelwise Awards, IBM takes partners on a digital transformation journey, and Samsung reinvents its African business.  

In a daily basis, journalists are bombarded with press releases. The trick to making sure yours gets read lies in the way you present it. Although you might have a set formula for PR writing, you may be falling into some of the traps that journalists hate.  

Despite globalisation, every country has its quirks, lingo, and languages that must be spoken in the right way to attract the right people. South Africa is no different. 

The National Small Business Chamber (NSBC) today announced South Africa’s Top 20 Small Business & Entrepreneurship Award winners and the finalists of the 2016 South African Small Business Awards. In its eighth year, the South African Small Business Awards looks to acknowledge South Africa’s most outstanding businesses and the exceptional people behind them.  

Lizelle McDermott, Managing Director of McD Squared discussing collaboration in the PR industry.