With sombre news dominating the headlines in South Africa and across the globe, it is easy to retract into the shadows, watching and waiting. According to Lizelle McDermott, managing director of McD Squared, companies should be focusing on preparing for when the market turns. “It is easy to languish about the fact that the country has been hit by very trying economic conditions, a lockdown and that the market is filled with doom and gloom,” she says. “Yes, the future is uncer