
The importance of having open, honest and trusting relationships between client and agency
For centuries, businesses had one thing in common: trust between the service or goods provider and the client. To place full confidence in a commercial establishment has driven the very nature of industry forward for a very long time. While trust still plays a major role today, the inner workings between a public relations agency and a client can be very different, if not outright shocking. A 2014 study between an agency and their client revealed that only 36% of agency partn