What to do when you are hit by a reputational crisis All companies face it at some stage – that dreaded reveal of information that you wouldn’t necessarily want in the public domain. And, while it is easy to try and manage negative media coverage by simply keeping quiet, or giving the dubious “No comment”, that is often the worst approach to take. I remember years ago as a PR rookie, listening to one of my superiors advising a client that was facing a potential PR crisis to “